Independent insurance professional • Mount Vernon, Illinois
01
FOUNDATION
02
VISIBILITY
03
JOURNEY
WEB
SEO
LOCAL
FEATURED CASE STUDY
Vicki Farley Independent Insurance
The featured project is a real insurance-business build where the goal was to make the digital presence clearer, more trustworthy and easier to navigate — while strengthening the search foundation around it.
THE BUSINESS
Independent insurance professional
Mount Vernon, Illinois
THE WORK
Website + search foundation
Website structure, technical SEO, entity clarity and local/search visibility work.
Make the offer and next step easier to understand.
02
Trust
Make the digital experience reinforce credibility.
03
Findability
Connect technical and local signals to search intent.
04
Journey
Move attention toward a useful next action.
THE MAVEN SYSTEM
The strongest work connects the pieces.
Instead of treating every task as an isolated deliverable, we look at how the digital system moves a person from discovery to decision.
01
BUILD
A credible digital foundation.
02
ATTRACT
Visibility that reaches the right people.
03
CONVERT
A clear path from attention to action.
04
AUTOMATE
Useful repetition removed from the workflow.
BUILD
→
ATTRACT
→
CONVERT
→
AUTOMATE
HOW WE DOCUMENT WORK
Proof before polish.
We would rather publish fewer case studies with real context than fill the portfolio with vague claims. Each project is shaped around what can be shown and supported.
PROBLEM
Problem
What was getting in the way?
WORK
Work
What did we actually change?
OUTCOME
Outcome
What changed — and what can we support?
LEARNING
Learning
What should another business take from it?
WHAT’S NEXT
More work will be added as it can be documented properly.
The portfolio should grow with the business, not with filler. When another project has enough context and approval to tell the story well, it belongs here.